Experience Blog

Doug Vallery Speaking About Customer Perceptions of On-Farm Markets at The Ontario Fruit + Vegetable Convention

Doug Vallery of Experience Renewal will be presenting at the 2012 Fruit and Vegetable Convention in Niagara Falls, Canada on February 22nd.  

Doug’s presentation will highlight ERS’ 2011 research on consumer responses to On-Farm Marketing, a project funded by the Ontario Farm Fresh Marketing Association (OFFMA) as a follow-up to similar research conducted in 2008. The project has ERS’ team of Ethnographers conducting in-depth interviews with consumers at 40 of OFFMA’s 300 member farms during the 2011 agricultural season.

ERS was thrilled to work with OFFMA on this exciting project and looks forward to presenting at the OFVC!